Strategic Media Planning Consultancy:
Traditional and Digital media strategy and execution
Integration of Digital and Traditional media
Budget calibration
Media training
Media Efficiency:
Cost and quality: media performance “Right Balance”
Media agency selection
Media agency relationship management
Improving the “Value Proposition”
Compensation for agency services
Leveraging Budgets:
Upfront TV calibration – risks vs. rewards
Contract enhancements
New business development and pitch management
Transparency:
Performance incentive
Savings guarantees
Agency performance evaluation
Process creation and improvements
Engagement ROI