- Strive to provide best in class professional consumer media consulting services to clients using both professional and life experience.
- Work with skill, great care, urgency, and economy.
- Respect the confidentiality and competitive needs of clients and their assignments.
Important things for your consideration
- Are the right questions being asked before media strategy is developed?
- Is the team analyzing all options thoroughly?
- Is optimal media mix developed to balance quality and efficiency?
- Is your media pricing competitive? How can you tell?
- Are plans truly integrated into approach as well as in the implementation?
- Are your media buys stewarded properly?
- How is past learning improving the future planning and buying?
- Is the agency staffing correct for your current needs?
- Is the needed Transparency built into the relationship?
Your entire media investment requires the guidance and examination by a highly trained media expert who will leverage Fortune 100 company experience for marketers that are needing the most from their investments but do not have senior in-house expertise.