Digital and Technology News:

Eyes on Point of Care via enforcement of standards amongst media agencies.

Amazon serious in developing its Ad offering.

World Federation of Advertisers says within 7 years ad fraud may be the second largest source of criminal income in the world

Committing data science efforts to mar tech in the same way they have been deployed in ad tech space

Winners have to speak the language of its customers!

The State of Programmatic Media Buying: New ANA Research

Ad blocking and invalid impressions, the two challenges still continue to pose challenges for advertisers and test their faith in display.


Media Planning Enhancements:

Better management of reach and frequency and a more consistent view of the consumer across platforms.

Google adding tools to enhance cross-channel ad planning

Television Industry:

Amazon Reportedly Planning to Launch an Ad-Supported Video Service

Double-digit percentage rating declines for linear TV networks

TV Streaming Services Ranked by catalog

NBCU Upfront Growth indicates continued commitment to traditional TV

Disney Streaming Service offerings will draw a premium viewing–opportunity

Upfronts:  Tv doesn’t have fraud issues

Tv ad $ failing to grow relative to general economic growth.

NewTV is “what’s next” in the world of media

More networks will reduce their ad loads.


Agency Management:

ANA Report: In housing Agency work is Accelerating

Omnicom Margin Advantage over Peers

Most media agency profit is driven by non client revenue

Research confirms that cost management drives many agency reviews

World’s large advertising firms preserve profitability through a series of mergers, accompanied by jobs cuts in the name of efficiency.

The continuing evolution of client expectations from their agencies

Time to rebuild the agency model?